Rizq City Expansion — 10-City Scale

Pakistan wastes an estimated 36 million tonnes of food annually — roughly 40% of all food produced — while 40% of children under 5 face stunting. This paradox of plenty and hunger is not a supply problem: it is a distribution infrastructure problem. Surplus food in restaurants and hotels sits feet away from communities that go to bed hungry, with no systematic mechanism to bridge the gap.

Rizq's WhatsApp-integrated logistics platform connects food surplus from commercial venues to registered shelters, mosques, and food banks within a 4-hour window. A city coordinator manages 80–120 donor-venue relationships and trains local volunteers on the platform. Expanding from 3 to 10 cities requires £120,000 for: 7 new city coordinators (£56K), platform tech upgrades including automated donation scheduling and impact reporting (£35K), and 12 months of operational support (£29K).

Estimated 500,000 additional meals redirected in year 1 across 7 new cities; 80,000+ direct beneficiaries including shelter residents, street families, and informal labour communities.

Rizq has redirected 3.2M meals to date across Lahore, Karachi, and Islamabad. Average cost per meal: £0.04. 94% of surveyed recipients rate food quality as 'good' or 'excellent'. Recognized by UNDP Pakistan as an SDG innovation.